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Scalable Startup Entrepreneurship: How to Be Successful in It



The world of entrepreneurship has changed greatly over the last decade or so. In this time, we’ve seen great strides in technology, as well as changes in the laws and regulations surrounding startups and small businesses. This rapid pace of change has caused some to question whether entrepreneurship is even possible anymore—if it’s too risky, or if the opportunities just aren’t there anymore. However, those people are missing out on some very promising opportunities that have become available in recent years, specifically when it comes to scalable startup entrepreneurship.

Define your goals.

What do you need to do to make your business successful?

It takes a lot of hard work, but it all pays off in the end! There are many factors that can contribute to the success of your business. I found three main points that contributed the most. The first one was the product. In order for your product to be successful, you need a niche and something special about it that other products don't have. Secondly, time frame matters too because you want people to remember your product before they forget about it. Lastly, pricing is important too because if people think something isn't worth their money then they will not buy it. I researched these things and came up with a company called Mai-Ling’s Candies. Mai-Ling's Candies is my own invention that makes gourmet Asian candies. They are very different from what's on the market right now because they are made with quality ingredients and come in an interesting assortment of flavors like lychee-coconut, mango-ginger, banana ginger, lemon basil, chai tea cinnamon, and more. Pricing starts at $5 per bag. 

It took me six months to perfect this recipe before going public with it so I could get feedback from my friends and family to see what they thought about it.

Find an affordable way to run experiments

One of the best ways to build your scalable startup is by testing and trying new things. As a result, you will find out what strategies work for your business and which don't. However, this can be an expensive process. Thankfully, there are plenty of affordable ways to run experiments. If you have a blog, try experimenting with different types of content or post types on it. You could also try to change up aspects of your website's design or implement new sales tactics. These adjustments will allow you to see which strategies are more effective than others. Experimenting early on can help grow your company and make it more successful later on down the line!

Build an infrastructure that scales

Most startups can be classified as scalable or not. Scale means the company is able to take on more customers without a significant change in business costs, which usually involves hiring more employees. When determining if your startup is scalable, you should monitor a few key metrics. There's your customer acquisition cost, which is calculated by taking the cost of acquiring a new customer and dividing it by the number of new customers acquired. You'll also want to track how many salespeople you need per sale and measure how much profit each customer generates for your company. These metrics will help tell you whether or not your startup is scalable and what kind of expansion you need (if any).

Work on what you love

Look for a problem you're passionate about and then find a way to offer your solutions. When building your startup, try not to spread yourself too thin or do too many things at once; it will make it much more difficult to stand out. It's always good practice if you can get your idea validated before you invest time, money, and energy into making it happen. Start by thinking of who your customers are and what they need - this is called customer development. Keep testing with potential customers until you find the right idea that everyone agrees is worthwhile enough that people will want it. It may take some time, but don't give up!

Build Relationships with Key People Who Can Help

It’s crucial to develop a network of people who are positive, motivated, and constructive as it will not only help you get your ideas off the ground but also continue growing your business. After all, this is how we learn from each other and grow with each other. Ask questions, offer advice—pay it forward. Be a team player!

Worried about spreading yourself too thin? If that’s what you fear, here are five ways you can stay focused on a task without burning out: 

Create manageable deadlines that have clear expectations. 

Diversify so that if one type of task starts feeling draining or tedious, then move on to something else for a while.

Hire Great Employees

If you need money, it is highly recommended that you get funded through investors or acquisitions. The best time for this is during the planning phase of your startup. Investors and acquisitions usually prefer to invest in startups before they are operational so that the investor can make an informed decision about the validity of your idea. After the acquisition, companies can use their funding for either product development or customer development research, depending on the growth stage of their company. The earlier stage a company is in, the more likely it will focus on product development because there isn't enough data available to support customer development.

Get Funded Through Investors or Acquisitions

The first step is to analyze the possible options of how you are going to make money. There are a lot of ways that entrepreneurs can make money. One way is by receiving funding through investors, which can be risky because this requires you to give up a percentage of your company. Another way is through an acquisition, which is a good option for those who don't want to spend as much time on their business but do want financial security. 

One of the next steps when getting funded through investors or acquisitions is making sure that you have some kind of plan or strategy in place for your startup if it doesn't work out. You need to know what happens if you get hit with a lawsuit, lose all of your customers, or experience another major setback. If you don't plan ahead for these scenarios then your entire business could come crashing down and leave you with nothing.


As we saw from the aforementioned examples, being a successful entrepreneur is no easy task. The more we dive into it, the more complex and nuanced this occupation seems. But don't let this discourage you - there's never been a better time for entrepreneurs to thrive. To get started, check out what blogs on entrepreneurship and startups are out there. There are even some great sites like ours that will help you set up your own business in as little as 10 minutes!

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